When you know you'll only get one shot, you make sure one is all you'll need. I designed the Vusion literature to be our sales team's ultimate weapon, transforming generic products into premium merchandise.
The b2c version of CODE ALARM's product literature features intro copy targeted at consumers, plus a few other differences from the b2b book. It was distributed at CES 2016.
The best marketing campaigns don't target the consumer alone. If you really want to get people excited about your products, it's a good idea to start with the people selling them.
A message on hold system is critical if you want that line to stay lit. But even better is a message on hold system that really keeps your client stimulated, and even sells for you while you’re away.
Voxx Electronics (formerly and better known as Audiovox) was my first big-league account as a freelancer. This is a concept brochure I did for Prestige, one of Voxx’s popular brands.
Representing their latest product line, this literature I did for CODE ALARM made its debut at the 2015 SEMA show in Las Vegas, and will see nationwide distribution until future products arrive in 2017.
The site I did for Precision Tinting is a perfect example of how I bring a business to the web — with a loud bang. It's also an example of how you can win over customers by providing them with useful, usable content.
The plan was to market Vusion on the basis of precision engineering. So, I developed branding with a ‘cleanroom’ personality, expressed with minimalism and lots of white.
The APS website is designed to captivate potential customers with rich graphics, persuasive copy and some of the latest trends in web development.
The 2017 NutriGold product catalog marks the company's long-awaited entrance into brick-and-mortar stores. As NutriGold builds its reputation with retailers, first impressions are everything.
Some time after I revised their original logo last year, APS called me to commission a brand new logo that would totally change the face of their company.
Port Jefferson's favorite souvenir shop has a shiny new pearl of a website, and it's attracting more harbor tourists than ever before. Check this out for a demonstration of my ability to write for various audiences.
The copy I wrote for ADVENT’s 2016 product catalog is some of the best long-form b2b copy I’ve written. Tailored specifically for car dealerships, it draws on industry speak to build trust and familiarity.
Using clever play on the word ‘messages,’ this conceptual ad for SEIKO throws a quick jab at trending smart watches, while zeroing in on what watches are really all about — presence.
When JVC offered to co-fund our advertising, we ran this full-pager in a local magazine. The iPhone wedged in the cassette slot gives the ad some subtle humor that goes a long way.
It takes a skilled salesman to make a good copywriter. But to make a great copywriter, it takes a skilled salesman and an educated writer. These essays are samples of my writing at the highest level.
During my time at DCS Sales, I used our e-media to push the house brands hard. And I did it by coming up with stuff that was as good as the material we were given by our vendors.